When it comes to higher-end watches, there are two schools of thought. Actually, it’s much like anything else that requires larger sums of disposable income. You can decide to fly under the radar, or you can blatantly call attention to what you’ve got. Are you hitting the streets in a 9-second sleeper car, or are you drawing all eyes to your overly powerful ride?

hat’s right, this is an actual review of the Ulysse Nardin Executive Tourbillon Free Wheel, this very latest $99,000 halo-piece from La Chaux-de-Fonds. First things first, I have to say, kudos to Ulysse Nardin for being good sports and sending their latest tourbillon out for a review after I was rather critical about its presentation in the news article where we debuted this piece a couple weeks back.

The pointer date complication probably isn’t the first thing that comes to mind when one considers Swiss independent Swiss Oris, but it is arguably one of the brand’s most important collections – which is why Oris is celebrating the 80th anniversary of its first Pointer Date watch introduced in 1938 with a very special Big Crown bronze edition.

Recently,Swiss Breitling announced a number of new models and even an entirely new collection of vintage-styled watches. Well, the Breitling Premier collection is “new” for the modern Breitling brand, at least, as it resurrects a name from the 1940s. The collection includes a number of models including, naturally, many chronographs, but the new three-hand-and-date Breitling Premier Automatic 40 watch is the simplest of the bunch. Alongside the Premier Automatic Day & Date 40, it is also the most affordably priced.

The new Viita Titan HRV is a smartwatch inspired in design by Iceland’s mountains and aims to fill the gap between luxury timepieces and state-of-the-art smartwatch technology. Our intention was to create a lightweight, reliable smartwatch for active people who want a smartwatch that can be versatile enough to fit a lifestyle that includes socializing, work, and play without looking or feeling out of place.